Research and Markets has announced the addition of the “Global Cloud Computing Market Research and Analysis, 2014-2020” report to their offering.
The Global Cloud Computing market is expected to grow at a CAGR of 24% during 2016-2021. Cloud Computing market is segmented on the basis Service Models, Deployment Models, Market Verticals, Pricing Components. Cloud computing offers significantly cost efficient IT resource and cost on demand IT services based on consumers’ actual usage. Cloud Computing market is split into various major sub segments such as Cloud Storage, Cloud Infrastructure, Cloud Software, Cloud Security, Cloud Platforms and Development.
Cloud Software market is estimated to be the fastest growing segment considering overall market. The key market players in this market such as Amazon Web Services, Microsoft, Google, Sales force and IBM are focusing on increased innovation, pricing, high level of user adoption. Mergers and acquisitions, launch of new services are key strategies opted in this market.
What Is Cloud Marketing & e-Billing?
It is impossible to underestimate how much the Internet has changed the world. The ways we learn, play, interact and shop have all been drastically changed by online environments. One of the reasons that the Internet has expanded as rapidly as it has is because of the incredible development of e-commerce. Vast new opportunities for buying and selling appeared almost overnight. People now shop for everything from socks to trucks on the internet. In order to tap into this exploding market, businesses have shifted more and more of their efforts online.
The term Cloud Marketing & e-Billing encompasses all of a company’s online marketing efforts. Online portals give companies new ways to present products, engage with customers, and push brand messages. Traditionally, advertising has been confined to print, television and radio and linked to brick and mortar stores. The Internet has opened up huge new commercial avenues that allow businesses to connect with their customers more intimately, from online stores to Twitter feeds.
Think of a major online retailer like Amazon.com that sells tens of thousands of different products but has no physical stores. Customers receive notices about sales through their email instead of their post office box. Shoppers can get more information about a product than a whole army of sales staff could offer. Amazon provides all of these services at a fraction of the operating cost most retailers face. The entire business model is based on Cloud Marketing & e-Billing; using the tools of the internet to connect with customers.
Another component of Cloud Marketing & e-Billing is online applications which help marketing departments operate more effectively. It is now possible to run faster, more efficiently, and at reduced costs while accomplishing all of the same goals. For example, market research harvested from customer profiles can be used to support broader marketing goals. Gathering market research used to be a tedious and labor intensive process. Now it can be done almost instantaneously and at a fraction of the cost.
Communication between marketers has also improved. Online tools make it easy for colleagues to access, share and distribute information amongst each other. Using new applications, marketing duties can be outsourced for huge cost savings. For example, rather than hiring an in-house graphic designer, marketers can find a low cost freelancer online. The internet is both a place to do marketing and a tool for doing marketing.
The Project is to build a Cloud based Marketing and e-Billing Automation Software packaged with Big Data and Social Media networking data available in Web from a Commercial Business Intelligence Tools. The Platform includes automated program execution, an ETL (Extraction, Transformation and Loading), Bid Selector, Scheduling, Marketing Campaigns, Invoicing, Payment Receipts, Statement generator, Discounting, Price Matching, Email Bursting, CPM, CPC and BI Solutions.
Domains of Marketing in this Scope:
- Mobile Marketing.
- Web Application Marketing.
- Cross Functional / Channel Marketing.
- History Driven Marketing.
- Systematic Sales Leads Marketing.